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Birlasoft: Playing a Vital Role in Partnering Global Businesses to Transform and Innovate

Birlasoft: Playing a Vital Role in Partnering Global Businesses to Transform and Innovate

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Preeti Das,CEOIn the solution provider space there has always been a conflict between scale of operation and flexibility to customize. Clients face challenges from Tier-1 solution providers when it comes to flexibility in operation and engagement models whereas, Tier-2 companies are perceived to have higher flexibility but may not be able to support on scale of operations.

New Jersey based Birlasoft, with its experience of working with large global companies (Fortune 500) on their complex systems and delivering technology solution for 20 years, understands the needs of the large global organizations and provides tailor made solutions to enable clients in their transformation journey. The company operates at the fringe that separates the larger players from the small ones. Birlasoft deploys a host of innovative solutions and service architectures across the global Banking & Financial Services, Insurance, Manufacturing, Media & Healthcare industry industries. A Top Global Analyst firm has quoted Birlasoft as "able to blend the nimbleness and adaptability of a midsize vendor with the scale of a larger tier-1 player across their offerings."

Founded in 1995, Birlasoft is a Global IT Services provider and part of the 150 year old, multi-billion dollar CK Birla Group. With a global workforce of over 4000 employees, the firm has global footprint and best-in-class delivery centers in China, Poland & India.

A Global Force to Reckoned With
Birlasoft is a global application outsourcing solution provider to global Fortune 1000 customers.The firm enables clients in various industries, to become competitive in their business by providing value-based information technology services, in onshore, offshore and near-shore models. Birlasoft's portfolio of services includes Enterprise Application Services, Custom Application Services and Specialized services like Testing, Analytics and Mobility. Birlasoft's robust delivery processes embrace digitized project management methodologies, embedded within proven practices of Six Sigma, SEI CMMI Level 5 and a secure services framework. The firm has presence across U.S., UK, Europe, and APAC including India.

"Delivering enhanced end customer experience with 'Speed and Predictability' is a chosen path for Birlasoft," mentions Preeti Das, CEO of the company. Preeti further adds, "Birlasoft is all set to create new higher benchmarks in delivering value to our clients. We would continue to innovative and strengthen solution capabilities not only through build but also through acquisitions and alliances to address the burgeoning demand of specialized solution expertise by different industry segments."

Winning the Trust of Clients
Today, Birlasoft is counted amongst the leading global Information Technology Services providers, based out of India. The firm has participated in the globally evolving IT industry, while remaining focused on continuous innovation, benchmarking and learning. Starting in 1995, the CK Birla Group entered IT Services in order to play a vital role in partnering global businesses to transform and innovate.

Today it has several offices across multiple global locations and a vast talent pool of high quality, intelligent domain experts in the chosen verticals. Supported by proven transition and implementation methodologies,

based on experience and best practices, Birlasoft increases predictability of the results delivered, thereby reducing business risks associated with the transfer of responsibility.

The Secret Sauce
Delivering exceptional value for the client is Birlasoft's core value proposition. Customers value Birlasoft for its speed of operation & response, predictability to ensure transparency and mutual trust, flexibility in delivery and engagement models and executive commitment to align with customer strategic roadmap.

The Roadmap Ahead
Birlasoft aligns itself with the emerging trends in digital economy ahead of the curve. There is a paradigm shift in the industry from 'build model' to business process led 'consume model' and a focus on 'IT outcome' to 'business outcome' based services enabled by technology disruptions like cloud, analytics and mobility. The firm clearly sees a huge need with their customers for increasing their wallet share through enhanced customer experience enabled by predictive analytics around customer segmentation, product segmentation and demographics. The technology imperatives of the above lead to integration across CRM, SCM, ERP, HCM and Analytics of which CRM stands as the integrator.

Cloud being one of the disruptive technologies and Salesforce.com being the frontrunner as the integration platform, Birlasoft has recently made its investment in this space by acquiring US based company - EnablePath, a fast growing CRM solutions provider and Salesforce.com Gold Cloud Alliance Partner.

Through its programmatic strategy of Acquire, Align and Build, the company will continue to enable clients with best-of-the-breed new generation technology solutions across business value chain from enquiry to order to cash to customer service.